Iceland Express in cooperation with LH & LM

Iceland Express, the Icelandic Equestrian Association (Landssamband hestamannafélaga - LH) and Landsmót (LM) have signed an agreement of cooperation and sponsorship for the next two years. Iceland Express will support Iceland‘s National Team for participation at the Nordic Championship in Sweden in August 2012 and the World Championship in Berlin in 2013.

In addition Iceland Express, LH and LM will work together in bringing foreign visitors to the Landsmót taking place in Reykjavik between 25th of June and 1st of July this coming summer. Three to five thousand foreigners are expected to come from the Nordic countries, other European countries and North America. Around one thousand horses will compete and be on display at the Landsmót.  

More and more Icelanders partisipate at the World Championship and an estimated three thousand people will go from Iceland to Berlin next year. Icelanders have done well in previous Championships and are proud of their five times world champion in „tölt“.

All three parties, Iceland Express, LH and LM, will cooperate together in strengthening Icelandic tourism by introducing the great Icelandic horse to the world. The global popularity of the Icelandic horse is still growing and this unique animal has played an important role in introducing Iceland to a large population of people in other countries.

Haraldur Þórarinsson,  Chairman of the Association of Riding Clubs in Iceland, Thorunn Reynisdóttir CCO of  Iceland Express signing the agreement. In the back: Sigridur Helga Stefánsdóttir Marketing Representative of Iceland Express and Haraldur Orn Gunnarsson Executive Director of Landsmót.