Horses of Iceland and Landsmót hestamanna sign a partnership agreement

In the photo, you can see the project manager of Horses of Iceland in the shared booth of the project and Landsmót at the World Championships this summer.

Landsmót hestamanna and the marketing project Horses of Iceland, which is managed by Business Iceland (Íslandsstofa), signed a partnership agreement this summer with a special focus on increasing the visibility of Landsmót at major international events. The collaboration began impressively at the World Championships for Icelandic Horses in Switzerland in August, where Landsmót had a booth inside the Horses of Iceland marketing tent. Visitor response was extremely positive, and it is clear that a large number of guests plan to make their way to Skagafjörður in July. Preparations are already underway, with special emphasis on providing excellent hospitality for international visitors.

Horses of Iceland continued its promotional activities at the end of last month at the Stockholm International Horse Show in Sweden and in the beginning of December at Passion Pferd exhibition in Hanover, Germany.

At recent Landsmót events, Horses of Iceland has placed great emphasis on an ambitious educational program about the Icelandic horse, focusing on increasing the number of “ambassadors” for both the Icelandic horse and the marketing project abroad. The goal is to strengthen the image and knowledge of the Icelandic horse worldwide and build a strong network of enthusiasts and professionals.